Before I start, I just want to say that I do not in any way claim to know how things actually work and I am not in any way saying that anyone is wrong. We all know Facebook can be confusing enough as it is! These are just my own thoughts about this subject after experiencing and continue to experience with my own fan page.
Ever since Facebook once again made changes, there is now an option for Facebook page owners to pay to promote individual posts to get them out to more of their page’s fans. Does this mean that no one will see posts in their newsfeed? Does this mean that page owners have to pay to promote all their posts in order for their fans to see them? I think the answer is yes and no.
Ever since the option became available and everyone was able to see the actual reach and percentage on each individual posts, it started making a lot of people think that hardly anyone sees all their posts now. You know what I think? I don’t think a single thing has changed at all. I think the same number that sees a page’s posts is the same number that saw them a few months ago. If you have a Facebook page, you probably already had the question as to whether or not your fans were seeing your posts even 6 months ago. I know I have.
Because my reach numbers haven’t changed a whole lot (it goes up and down but nothing that would make me think there is a change because it’s always slightly no matter which direction it goes) from even 6 months ago until now. The difference is now everyone can see the actual reach numbers for each post and makes them think not many people are seeing them (which is very understandable) but I think it’s still the same number of fans that saw them before this option came available.
Now Facebook has given us all the option to pay to promote a post so that more fans can see it because not all of them were seeing all of them to begin with. So many fans may see a post or two but then they wouldn’t see the 3rd or 4th one whereas other fans could see the 3rd and 4th ones when they missed the 1st and 2nd one. With as many pages that are out there, I don’t think it was ever really possible for every single fan of one page could see every single one of the page’s posts. Especially since that one fan probably has tons of other pages they are a fan of. Now everyone can pay to get certain posts they want to have more attention out to more of their fans.
Since this is the way I look at it and the way I think it works and has always worked, I think it’s a great idea. Like I said, my total reach hasn’t changed so I have just as many fans seeing my posts (whether every one of them are seeing the same posts is another story) as I have for months now and I haven’t paid to promote any post once.
Not paying to promote a post doesn’t mean that no one will see your posts at all. It just means that it won’t be any different than it already has been. Paying to promote is supposed to get whatever post it is you would like to promote out there for more fans to see that post. It’s just Facebook’s way of giving that option since not all fans have ever seen every post from a page. Does that mean I think it’s right? Maybe not. I think they should make sure posts get out to fans more to begin with but how much can you complain about a free way to advertise your blog, website, or company. I do think it makes it tougher on bloggers though.
I don’t know if this is true or not or if it works this way but I noticed that the more my fans interact with my page, the higher my reach goes and the more that particular post reaches people. I noticed this a long time ago. The more the popular the page is, the more you posts are visible to more fans. It has appeared to work that way for my page. I think if all of use hit the “like” button on a page’s post they come across or just leave a comment on one they come across, we would actually be helping each other out. I try to do that as often as I can and I also noticed that the pages that I interact with the most, the more often I see them too.
Posts not showing up in newsfeeds isn’t just page posts either . It happens with friend posts too because there is also a lot of my friend’s posts that I don’t even see. I wrote this post because I have been seeing things about Facebook making people pay before anyone can see the page’s posts. I can tell you, my fans are still seeing my posts just as much as they always have (even though it’s not as much as I would like) without paying to promote anything.
If anyone has anything to add, or have any ideas, or thoughts, feel free to share. I would love to know what others think about it. I would love to be able to ask someone from Facebook but I’m not sure if I would ever get a response.
One good tip that I learned long ago is to have as many social networks and ways for readers to connect and follow because something they may have missed somewhere else, may not be missed completely if they see if somewhere else.
Disclaimer: This is not a paid or sponsored post. I am in no way affiliated with facebook and I do not claim to be an expert or no exactly how things work. These are just my thoughts and assumptions and what I think from what I have experienced and is experiencing with my own facebook fan page.